The DigiTimes website claims that Apple is thinking of dropping the price for the top iPhone X, which is experiencing lower demand than expected. Some analysts argue that not only the iPhone X, but all 2017 Apple phones are not going well which could mean that the price will drop for iPhone 8 and iPhone 8 Plus. The lowest-priced markets are Taiwan, Singapore and – the most important Apple market – the US.
The fall in price is not unusual for Apple, which has the habit of lowering prices on older iPhones once the new model is announced in September. The low demand for iPhone X, iPhone 8 and iPhone 8 Plus could theoretically force the company to lower prices earlier in 2018. A possible time window is early in the spring, 6 months after the announcement of the products of the year and within the time announced by Samsung’s flagship flagship and Lg.