HMD Global has been two years old and has so far managed to sell 70 million devices including feature phones and smartphones.
The company’s most famous mobile phones are smartphones costing between € 300 and € 400, with Nokia 6.1 becoming the world’s best seller, taking the lead from Nokia 7 Plus while Nokia 3.1 achieves just as good sales at least on the German market. With the mid-range and entry-level smartphone sector being covered, HMD needs a successful flagship, with the company not making reference to the alleged Nokia 9.
Specifically, Nokia 9 is believed to be the one with the five cameras on the back, which many believe is not a real device and we should wait to see how true this device is with this peculiar device of the cameras.
We must emphasize that HMD recognizes that the success of its devices is also due to the Nokia brand, with consumers showing their confidence in these devices, which, at around 80%, are aged 35 years or more, so the company should focus on attracting younger consumers, especially those aged between 20 and 35.
Finally, we should not forget that sales of Nokia smartphones are also due to Google, which is working with HMD, with almost all Nokia running Android stock and being part of the Android One program that ensures fast upgrades in terms of both editions new operating system as well as monthly security updates directly from Google.